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IDEAL
Group is a privately-held 2002 spin-off from IDEAL at
NCR Corporation (NYSE: NCR). IDEAL Group is an Information and
Communications Technology (ICT) development and services organization
focused entirely on providing the world's most advanced ICT the world has to
offer in support of enhancing the quality-of-life, independence,
educatability and employability of students and adults with disabilities.
1989:
Darren
Kall (currently the senior Director
Global User Experience at LexisNexis, and previously the program manager of
the accessibility and disabilities group at Microsoft)
started what became to be
known as AT&T’s Employee Technical Advisory Panel (ETAP). Darren joined
AT&T in 1988 and was surprised at how inaccessible AT&T’s products were as a
whole. While there were some accessible products designing for accessibility
was not a unified effort across the company. While AT&T had advisory groups
they focused mostly on policy and not technology.
Darren brought a personal bent with him from his home life with a family
member with disabilities and his training in graduate school in cognitive
and perceptual psychology.
After about a year of going through formal motions and presentations with
AT&T management he gave up trying to get official funding and approval to
improve the accessibility of AT&T’s products. This was the catalyst that
sparked Darren into launching a grass-roots effort to enhance the
accessibility of AT&T products on his own.
The
original group Darren pulled together included 25 people who were interested
in accessibility from many divisions within AT&T. One of them was Betsy
Dixon and another was Jim Kutsch. Jim became the first chairman of ETAP. As
Darren and his early rebels started reaching out to other AT&T employees
with disabilities the organization quickly grew. Darren served as the
business manager for ETAP for 10 years. He brought many AT&T projects into
review where ETAP questioned, redesigned, and enlightened product teams
across the company to the benefits of accessible design.
There were several spin-offs from ETAP’s efforts. They spun off regulatory
efforts, architectural efforts, and formed IDEAL at AT&T, an all volunteer,
employee led, not-for-profit organization focused on more effectively
accommodating the needs of AT&T employees with disabilities. The motivation
to bring internal AT&T communities of employees with disabilities together
was that two-fold. First, AT&T’s large population of employees with
disabilities represented a strong lobbying group for fairness to individuals
with disabilities. Second, there was anecdotal evidence that employees with
disabilities were not being treated equally or accommodated fairly.
Keep in mind that these were the days when AT&T employees were influencing
the policy-makers crafting the ADA. ETAP soon began to lobby AT&T management
and HR professionals showing them the business benefits of effectively
accommodating employees and customers with disabilities. It was not long
before it became clear that designing products with accessibility in mind
and accommodating the needs of AT&T employees with disabilities became
missions of their own.
Ultimately, the employee advocacy effort split-off from ETAP. The advocacy
group incorporated as a not-for-profit in the state of New Jersey and
re-named itself Individuals with Disabilities Enabling Advocacy Link (IDEAL)
at AT&T. IDEAL was, from that point forward, managed entirely by AT&T
employees with disabilities.
IDEAL's objectives were to:
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Synthesize diverse
thinking into innovative actions that yield customer benefits and
competitive advantage in the area of designing accessible
telecommunications products and services;
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Develop the
professional and business skills of AT&T employees;
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Act as involved
community citizens around the world; and,
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Provide educational
leadership in support of better understanding the diverse ethnic and
cultural aspects of conducting business globally.
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1991:
AT&T acquires
NCR Corporation
(NYSE: NCR)
in an attempt to realize the synergies it believed inherent in the
coming integration of computing and communications.
Steve Jacobs is
elected to the Board of Directors of IDEAL at AT&T. Within the year
Jacobs is appointed Chairman of AT&T Global Information Solution's
Project Freedom by AT&T's CEO. The mission of the project is to
research, develop, and commercialize Interactive Video Relay (IVR)
services in support of people who are deaf.
1995:
AT&T announces that it is planning a
divestiture in September of 1995.
IDEAL at AT&T's bylaws
are re-written in preparation for AT&T GIS' spin-off into an
independent, publicly-traded, company.
AT&T
formally announces that it is restructuring into three separate
companies: a services company, retaining the AT&T name; a products and
systems company (later named Lucent Technologies) and a computer company
(which reassumed the NCR name). Lucent is spun off in October 1996 and
NCR in December of 1996.
1996:
AT&T GIS reassumes the name NCR Corporation.
1997:
IDEAL at AT&T continues to operate
under AT&T's business charter.
1999:
IDEAL at AT&T is reincorporated under the name IDEAL at
NCR.
IDEAL at NCR operates a separate
corporation as a business resource group with Steve Jacobs serving as
president.
2002:
In preparation for spinning-off IDEAL at NCR into IDEAL
Group, at the end of 2002, IDEAL Group is first incorporated as an Ohio
not-for-profit corporation.
Jacobs retires from NCR Corporation, spins-off IDEAL at
NCR into IDEAL Group, Inc. and assumes responsibility for all IDEAL at
NCR commercial commitments, clients and business contracts.
2003:
IDEAL Group is re-incorporated as a for-profit
corporation.
2004:
IDEAL Group forms a subsidiary
company to handle requests for plain English development tools. The name
of the new company is
StyleWriter Development Group, Inc.
IDEAL Group forms a second subsidiary
company to manage its online conferencing and collaboration contracts.
The name of the new company is
Online Conferencing Systems Group, Inc.
Today and into
the future:
IDEAL Group continues to carry forward the spirit and
intent of its original Bell Labs founders through its mission to
drive the development of
information and
communications technologies that are accessible
by the greatest number of consumers as
technically possible and economically feasible. |







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