STAT-USA Companion to
International Marketing: Highlighting Accessibly-Designed Information and
Communications Technology
On September 7,
2007 the U.S. Department of Commerce released their "STAT-USA
Companion to International Marketing: Highlighting Accessibly-Designed
Information and Communications Technology" co-authored by Micheal Czinkota and Steve Jacobs.
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Forward:
"the purpose of the STAT-USA/Internet Companion to International Business
is to better support international marketing, and thereby our Nation's economic
competitiveness, through training and education."
Dr. Keith Hall, Chief Economist of the
United States
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Micheal
Czinkota served in the U.S. government during the Reagan and Bush
Administrations as Deputy Assistant Secretary of Commerce. Dr. Czinkota
teaches international business and trade in the Graduate School of Business at
Georgetown University, where he also serves as the chairman of the National
Center for Export-Import Studies. Fluent in Spanish and German, he has held
professorial appointments in Asia, Australia, Europe, and the Americas. He is
the most published and read authors of international marketing and
business college text books in the world. There are
128 college text books to Dr. Czinkota's credit. In addition,
500 of his articles are listed in Google Scholar.
Steve
Jacobs has been in the computer industry for 35 years. Jacobs is
President of IDEAL Group, Inc. a 2002 spin-off from IDEAL at NCR Corporation
(NYSE: NCR). Jacobs
served as President of IDEAL at NCR until his retirement from NCR at the end of
2002. Previous to heading IDEAL Jacobs had responsibilities as NCR’s global IT
accessibility program manager, Jacobs also managed a wide-range of
technical support, application development, technical education, hardware
product management and commercial industry marketing groups. Previous to NCR’s
spin-off from AT&T (NYSE: T) at the end of 1996,
Jacobs served as Chairman of AT&T Project Freedom. It was during this time that
his engineering group pioneered the development and use of interactive video
technology for sign-language communications over
telephones. This technology is now referred to Video Relay Services (VRS).