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STAT-USA Companion to International Marketing: Highlighting Accessibly-Designed Information and Communications Technology

 

On September 7, 2007 the U.S. Department of Commerce released their "STAT-USA Companion to International Marketing: Highlighting Accessibly-Designed Information and Communications Technology" co-authored by Micheal Czinkota and Steve Jacobs.

 

Forward:

"the purpose of the STAT-USA/Internet Companion to International Business is to better support international marketing, and thereby our Nation's economic competitiveness, through training and education."

Dr. Keith Hall, Chief Economist of the United States

 

Micheal Czinkota served in the U.S. government during the Reagan and Bush Administrations as Deputy Assistant Secretary of Commerce. Dr. Czinkota teaches international business and trade in the Graduate School of Business at Georgetown University, where he also serves as the chairman of the National Center for Export-Import Studies. Fluent in Spanish and German, he has held professorial appointments in Asia, Australia, Europe, and the Americas. He is the most published and read authors of international marketing and business college text books in the world. There are 128 college text books to Dr. Czinkota's credit. In addition, 500 of his articles are listed in Google Scholar.

 

 

Steve Jacobs has been in the computer industry for 35 years. Jacobs is President of IDEAL Group, Inc. a 2002 spin-off from IDEAL at NCR Corporation (NYSE: NCR)Jacobs served as President of IDEAL at NCR until his retirement from NCR at the end of 2002. Previous to heading IDEAL Jacobs had responsibilities as NCR’s global IT accessibility program manager,  Jacobs also managed a wide-range of technical support, application development, technical education, hardware product management and commercial industry marketing groups. Previous to NCR’s spin-off from AT&T (NYSE: T) at the end of 1996, Jacobs served as Chairman of AT&T Project Freedom.  It was during this time that his engineering group pioneered the development and use of interactive video technology for sign-language communications over telephones. This technology is now referred to Video Relay Services (VRS). 

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